A board-certified plastic surgeon separates fact from fiction in the age of viral misinformation
Last week, a 28-year-old patient walked into my Beverly Hills office clutching her phone. “Dr. Neavin, I saw this TikTok that says breast implants will make me sick, but then I watched another one saying they’re completely safe. I’m so confused I don’t know what to believe anymore.”
This scenario plays out in my consultation room almost daily now. Social media has democratized access to information about breast augmentation, which can be wonderful for patient education. But it’s also created a minefield of misinformation, half-truths, and well-meaning but medically inaccurate advice that can seriously mislead women considering this procedure.
As a board-certified plastic surgeon who has performed thousands of breast augmentations over two decades, I’ve seen how social media myths can create unnecessary anxiety, unrealistic expectations, and sometimes even dangerous decisions. Today, I want to address the most persistent myths I encounter and give you the medical facts you need to make informed choices.
Key Point: Social media content about breast augmentation is rarely created by medical professionals, reviewed for accuracy, or based on peer-reviewed research. Always verify information with board-certified plastic surgeons.
The Rise of “Breast Augmentation TikTok”
Social media has transformed how patients research cosmetic procedures. A recent study found that 73% of women considering breast augmentation consult social media platforms during their research process. While this increased access to information can be valuable, it’s also created what I call “viral misinformation syndrome.”
The problem isn’t that people are sharing experiences—patient stories can be incredibly helpful. The issue is that algorithms prioritize engagement over accuracy, controversial claims spread faster than balanced information, and complex medical topics get reduced to 15-second soundbites that often miss crucial context.
I’ve started asking patients to bring their phones to consultations so we can review the content they’ve seen together. You’d be amazed how often I find myself saying, “Well, that’s not quite how it works…”
Myth #1: “Breast Implants Cause Cancer”
The Viral Claim: “My friend’s cousin got breast cancer from her implants. Don’t risk it!”
The Medical Reality: This myth has caused more unnecessary panic than perhaps any other. Let me be crystal clear: breast implants do not cause breast cancer. Decades of research involving hundreds of thousands of women have consistently shown no increased risk of breast cancer in women with breast implants.
Here’s what actually happens: Some women with breast implants may develop breast cancer, but this occurs at the same rate as women without implants. It’s a coincidence of timing, not causation. In fact, some studies suggest women with breast implants may actually have slightly lower rates of breast cancer, possibly due to more frequent medical monitoring.
There is a rare condition called BIA-ALCL (Breast Implant-Associated Anaplastic Large Cell Lymphoma), which affects the tissue around textured implants. But this isn’t breast cancer—it’s a type of immune system cancer that’s highly treatable when caught early. The risk is approximately 1 in 30,000 for textured implants and virtually zero for smooth implants.
What I tell my patients: “The risk of developing BIA-ALCL is lower than your risk of being struck by lightning. And unlike lightning, we know how to prevent and treat it.”
Myth #2: “You Can’t Breastfeed with Implants”
The Viral Claim: “Implants ruin your milk ducts. You’ll never be able to breastfeed naturally.”
The Medical Reality: This persistent myth has prevented many young women from pursuing breast augmentation, and it’s simply not true. The ability to breastfeed after breast augmentation depends primarily on your anatomy, surgical technique, and incision placement—not the presence of implants themselves.
Studies consistently show that 85-90% of women with breast implants can breastfeed successfully, which is virtually identical to women without implants. The key factors are:
- Incision location: Inframammary (under the breast) and transaxillary (armpit) approaches don’t interfere with milk ducts
- Implant placement: Submuscular placement typically preserves more breast tissue
- Surgical technique: Experienced surgeons know how to avoid disrupting important structures
I’ve had hundreds of patients successfully breastfeed after augmentation. In fact, I have photos in my office of patients nursing their babies—with their permission, of course—to reassure concerned women. Many patients who are considering future pregnancies also ask about timing their procedures, which often leads to discussions about breast lift versus implant options for post-pregnancy changes.
What I tell my patients: “If you’re planning to have children, we’ll discuss incision and placement options that optimize your chances of successful breastfeeding. Most of my patients have no issues at all.”
Myth #3: “Breast Implants Need to be Replaced Every 10 Years”
The Viral Claim: “Implants expire after 10 years. You’ll need surgery every decade for life.”
The Medical Reality: This “10-year rule” is one of the most persistent and costly myths in plastic surgery. Modern breast implants do not have expiration dates, and the majority of women will not need replacement surgery within 10 years.
The confusion stems from older FDA guidance that recommended routine MRI screening for silicone implants every few years to check for silent ruptures. This was never a requirement for replacement—just monitoring. And newer implants are far more durable than earlier versions.
Current data shows:
- 90-95% of modern implants remain intact at 10 years
- 85% are still functioning well at 15 years
- Many patients keep their original implants for 20+ years without issues
Some patients choose to replace their implants for personal reasons—size changes, style updates, or lifestyle evolution—but this is elective, not medically necessary. If you’re curious about when implant replacement actually makes sense, or considering a second breast augmentation for size or style changes, those are different conversations entirely from mandatory replacement.
What I tell my patients: “Think of implants like a car. With proper care, they can last decades. You might choose to upgrade eventually, but you probably won’t need to.”
Myth #4: “Natural Breast Augmentation with Fat Transfer is Always Better”
The Viral Claim: “Skip implants! Fat transfer is completely natural and has no risks.”
The Medical Reality: Fat transfer can be an excellent option for certain patients, but it’s not universally “better” than implants. This myth oversimplifies a complex decision that depends entirely on individual goals and anatomy.
Fat transfer limitations include:
- Size limits: Typically adds 1-1.5 cup sizes maximum per session
- Unpredictable results: 30-50% of transferred fat may be reabsorbed
- Multiple procedures: Often requires 2-3 sessions for desired volume
- Donor site requirements: You need adequate fat elsewhere on your body
- Higher costs: Multiple procedures and longer surgical times
Fat transfer also has risks, including fat necrosis, calcifications, and the potential for asymmetry. It’s not “risk-free” simply because it uses your own tissue.
What I tell my patients: “Fat transfer is a tool in our toolkit, not a universal solution. For some goals and body types, implants remain the gold standard. The key is achieving beautiful, proportionate results that complement your natural anatomy, regardless of the technique we choose.”
Myth #5: “Going Under the Muscle is Always Better”
The Viral Claim: “Submuscular placement looks more natural. Everyone should go under the muscle.”
The Medical Reality: Implant placement—above or below the pectoralis muscle—should be individualized based on your anatomy, lifestyle, and goals. Neither option is universally “better.”
Submuscular placement benefits:
- Better coverage for women with thin skin/minimal tissue
- Reduced risk of visible rippling
- May interfere less with mammography
Subglandular (above muscle) benefits:
- No interference with chest muscle function
- Better for athletic women who use pectoral muscles intensively
- More control over implant positioning
- Potentially shorter recovery
I’ve seen beautiful results with both approaches. The key is matching the technique to the patient. This decision often goes hand-in-hand with choosing between saline and silicone implants, as different implant types may perform better in different anatomical locations.
What I tell my patients: “Your tissue quality, activity level, and aesthetic goals will guide our decision about placement. There’s no one-size-fits-all approach.”
Myth #6: “Breast Implant Illness is a Proven Medical Condition”
The Viral Claim: “Breast implants cause autoimmune disease, chronic fatigue, and dozens of other symptoms. Doctors just won’t admit it.”
The Medical Reality: This is perhaps the most emotionally charged myth I encounter. Some women report feeling better after implant removal, and I never dismiss patient experiences. However, extensive medical research has not established breast implants as a cause of systemic autoimmune disease.
The challenge with “breast implant illness” (BII) is that the reported symptoms—fatigue, joint pain, brain fog, anxiety—are incredibly common in the general population and have many potential causes. Multiple large-scale studies have found no increased rates of autoimmune diseases in women with breast implants.
That said, if a patient feels unwell and suspects her implants, I support her decision to remove them. Sometimes the peace of mind alone can improve quality of life, regardless of the medical evidence.
What I tell my patients: “Current medical evidence doesn’t support BII as a distinct syndrome, but your health concerns are valid. If you’re worried, we can discuss removal. Your wellbeing is what matters most.”
Myth #7: “Recovery is Unbearably Painful”
The Viral Claim: “The pain is excruciating! You won’t be able to move your arms for weeks!”
The Medical Reality: Modern pain management techniques have revolutionized breast augmentation recovery. While there is certainly discomfort, most of my patients describe it as more manageable than they expected based on social media horror stories.
Current pain management includes:
- Long-acting local anesthetic injected during surgery
- Multi-modal pain control (combining different types of medications)
- Muscle relaxants to reduce spasms
- Specific recovery positioning and movement protocols
Most patients return to desk work within 3-5 days and resume most normal activities within 2-3 weeks. The “unable to move for weeks” scenario is largely outdated.
What I tell my patients: “You’ll be uncomfortable for a few days, but we have excellent pain control methods now. Most patients say it was much easier than they expected.”
Myth #8: “Breast Implants Feel Completely Unnatural”
The Viral Claim: “Implants feel fake and hard. Everyone will know you have ‘fake boobs.'”
The Medical Reality: Modern breast implants, particularly cohesive gel silicone implants, feel remarkably similar to natural breast tissue when properly sized and placed. The “fake feeling” reputation comes from older implant technologies and sometimes from implants that are too large for the patient’s frame.
Factors affecting natural feel include:
- Implant type: Cohesive gel silicone feels most natural
- Size selection: Appropriately sized implants feel more natural
- Placement technique: Proper pocket creation and positioning
- Your tissue quality: More natural tissue coverage improves feel
I encourage patients’ partners to attend consultations so they can feel sample implants and understand what to expect. Most are pleasantly surprised by how natural modern implants feel.
What I tell my patients: “When properly selected and placed, the most natural breast implants are virtually indistinguishable from natural breasts—including by touch. The key is choosing the right implant characteristics for your body.”
Myth #9: “Bigger is Always Better”
The Viral Claim: “Go as big as possible! You can always go smaller later.”
The Medical Reality: This philosophy has led to some of the most disappointed patients I’ve seen. Choosing implant size requires balancing multiple factors, and “maximum size” is rarely the optimal choice.
Problems with “going as big as possible”:
- Increased risk of complications (bottoming out, stretching)
- Unnatural appearance for your frame
- Interference with activities and clothing fit
- Premature aging of breast skin and tissue
- Higher likelihood of needing future revision surgery
My “Surgery with Symmetry” philosophy emphasizes proportion and harmony with your body. The goal is enhancement that looks like it belongs on your frame. I’ve written extensively about when breast implants are too large because this is such a common concern I address in consultations.
What I tell my patients: “The best size is the one that achieves your goals while maintaining natural proportions. We’ll find your perfect size, not just the biggest size.”
Myth #10: “You Can’t Exercise After Breast Augmentation”
The Viral Claim: “Kiss your workout routine goodbye! Implants will limit your athletic performance forever.”
The Medical Reality: Many professional athletes and fitness enthusiasts have breast implants and maintain high-performance lifestyles. The key is proper healing initially and choosing appropriate implant characteristics for your activity level.
Athletic considerations include:
- Initial healing: 6-8 weeks before heavy lifting/high-impact activities
- Implant placement: May favor subglandular for heavy chest muscle use
- Size selection: More conservative sizing for high-impact sports
- Support garments: Proper sports bras become more important
I have patients who are marathon runners, competitive bodybuilders, and professional dancers. With proper planning, breast augmentation and athletic performance can coexist beautifully.
What I tell my patients: “We’ll plan your surgery with your lifestyle in mind. You can maintain your active lifestyle—you might just need better sports bras!”
The Real Risks: What Social Media Gets Wrong
While debunking myths, it’s important to acknowledge that breast augmentation, like any surgery, does carry real risks. The problem with social media is that it often sensationalizes rare complications while ignoring common, manageable ones. Similarly, cost considerations are often oversimplified online—if you want to understand what factors actually affect breast augmentation costs, that’s a more nuanced discussion than most social media posts suggest.
Actual risks to discuss with your surgeon:
- Capsular contracture (2-5% incidence)
- Infection (less than 1% with proper protocols)
- Changes in nipple/breast sensation (usually temporary)
- Asymmetry (may require minor revision)
- Implant malposition or rotation
- General anesthesia risks
These risks are generally low and manageable when you choose an experienced, board-certified plastic surgeon and follow post-operative instructions carefully.
How to Evaluate Social Media Information
Since social media will continue to be a resource for patients, here’s how to consume this information responsibly:
Red Flags to Avoid:
- Claims that seem too good to be true (“no risks,” “perfect results every time”)
- Content from non-medical sources making medical claims
- Scare tactics without scientific backing
- One-size-fits-all recommendations
- Promotion of specific products or surgeons without disclosure
Green Flags to Trust:
- Content from board-certified plastic surgeons
- Balanced discussion of benefits and risks
- References to peer-reviewed research
- Individualized advice rather than universal claims
- Transparent discussion of complications and limitations
The Importance of Professional Consultation
No amount of social media research can replace a thorough consultation with a qualified plastic surgeon. During your consultation, we can:
- Evaluate your individual anatomy and goals
- Discuss your medical history and risk factors
- Provide evidence-based information specific to your situation
- Show you realistic before-and-after photos
- Address your specific concerns and questions
I always encourage patients to bring their social media concerns to consultations. It helps me understand what information they’ve received and gives me the opportunity to correct any misconceptions.
My Advice for Social Media-Savvy Patients
Do your research, but remember that social media should supplement, not replace, professional medical advice. Use it to generate questions and understand different perspectives, but verify everything with qualified medical professionals.
Be skeptical of extreme claims in either direction—both the “implants are perfectly safe” and “implants are deadly” camps often oversimplify complex medical topics.
Consider the source of your information. Is this person medically qualified? Do they have relevant experience? Are they trying to sell you something?
Remember that individual experiences vary. One person’s story—positive or negative—doesn’t predict your experience.
Focus on board-certified plastic surgeons who perform hundreds of these procedures annually and can provide comprehensive, evidence-based guidance.
The Bottom Line
Social media has democratized access to information about breast augmentation, which has both benefits and drawbacks. While patient experiences and increased awareness can be valuable, the spread of misinformation can create unnecessary anxiety and poor decision-making.
As I told the patient who opened this article: “Social media can help you understand what questions to ask, but I’m here to give you the medical answers you need to make the best decision for your body and your goals.”
The key to successful breast augmentation isn’t avoiding social media—it’s learning to consume it critically and always verifying information with qualified medical professionals. Your consultation with a board-certified plastic surgeon should be your primary source of medical information, with social media serving as a supplementary resource for questions and perspectives.
Remember, every patient is unique, every body is different, and what works for someone on TikTok might not be right for you. The best decisions are made with accurate information, realistic expectations, and guidance from experienced professionals who understand the nuances of breast augmentation surgery.
Ready to Separate Fact from Fiction?
If you’re considering breast augmentation and feeling overwhelmed by conflicting information online, I’m here to help. During your consultation, we’ll address your specific concerns with evidence-based medical information tailored to your individual situation.
Medical Disclaimer: This content is for informational purposes only and does not constitute medical advice. Individual results may vary. All medical procedures carry risks and benefits that should be discussed with a qualified healthcare provider. Consult with a board-certified plastic surgeon for personalized medical advice.